seen @ Movieworld, Douglaston, Queens NY
Superheroes are hot in Hollywood right now, but mostly if they come from Disney (Marvel) or Warner Bros. (DC). When Tinseltown tries to make original heroes, their track record so far has been spottier.
James Gunn made Super when he was an indie. The Uma Thurman comedy My Super Ex-Girlfriend barely made a dent at the box office and scored only a 50 at Metacritic. The Hollywood Reporter called it a "sour, joyless affair." The Will Smith vehicle Hancock, from my understanding, had a much better screenplay than the one which made the final cut. And the less said about Superhero Movie, the better.
So what does the Incredibles franchise do that makes it rise above the pretenders and compete with the Marvel and DC characters? It's from Pixar, for one thing; they simply understand storytelling better. Their success rate speaks for itself. Being computer animated doesn't hurt either.
Pixar, and writer-director Brad Bird, just don't settle for good enough. Incredibles 2 comes fourteen years after the original film, and this is sheepishly acknowledged in an intro to the film by Bird and stars Craig T. Nelson, Holly Hunter and Sam Jackson. (Is this a Disney thing now? Ava DuVernay did a similar intro for A Wrinkle in Time.)
In this Indiewire interview, though, Bird explains the deal. He describes an overheard phone conversation by the late Steve Jobs in which the former Pixar owner rejects getting a hot pop singer to sing an end credits song because he cared more about making a product for all time, not for the here and now:
...[Jobs] knew that stuff was still going to be looked at later if we did our job right. And I loved his long view because often there's something quick and cheap you can take advantage of to get heat at the moment. And he didn't care at all about that. And that was really inspiring. We're not making it just for now but for long into the future, for anyone who's interested in storytelling.I2 picks up where the last flick left off (easy to do with an animated film), but alters the group dynamic. Elastigirl is put front and center (she spearheads a proactive campaign to reform the reputation of superheroes), while Mr. Incredible raises Violet, Dash and baby Jack-Jack. When the adults, Frozone included, get in trouble, it's the kids who come to the rescue.
Granted, I had a feeling who the villain might have been halfway into the story, but getting to the finish line was thrilling anyhow. Maybe the next time Hollywood tries to make brand new superheroes, they'll keep Bird and the Incredibles in mind.
In all likelihood, I2 will be the last movie I see at Movieworld before they close in a few weeks. I made sure to take a good look around: the movie posters and pictures of vintage film stars that dotted the box office and the walls; the cafe; the video games off to the side; the hub-like concession stand, etc. I really wanted popcorn, but I was told the salt was mixed in with the kernels. (Cinemart is the same way. A pattern?) It was okay, though.
I was more concerned with the large number of teenagers at this screening. For an afternoon show, it was fairly packed with them. I got a seat near the front, not caring about looking up. I wanted as little contact with them as possible, but surprise surprise, they behaved well during the movie.
To play devil's advocate for a minute: the mall above MW totally looked threadbare without Macy's and with Toys R Us on its last legs. The huge parking lot had enough room to hold a soccer game, there were so few cars. The Modell's was open, but it didn't seem like it. Only Burger King looked active.
I understand the landlord wanting to bring in new business here. If it was a choice between saving the mall by vacating MW or keeping MW but watching the mall wither away, I would not want to have made that decision. The issue, though, is whether or not Lowes really needs the MW space in addition to the former Macy's site. The landlord believes so.
Not much more to say. I'm glad MW was around long enough for me to enjoy it.